BECAUSE WE love to our pets

The brand V-POINT® stands for supplementary feed for horses and dogs at the highest level.

“Support in a natural way!”

Based on this premise, we have developed a supplementary food which, with concentrated herbal power and the power of algae, can support your darling in health areas optimally and 100% naturally. These include our highly effective supporting “Premium Herbal Powders “ and our “Premium Vitties”, the treats with a big PLUS.

Only the best ingredients in controlled quality are used for our extremely high-quality products. All herbs are of pharmacopoeia quality. The Premium Vitties are mostly cereal- or gluten-free and are all vegan (with the exception of the “GRÜNLIPP” variety). Most varieties are also starch-reduced and hypoallergenic, making them perfect for allergy sufferers!

With V-POINT® you are making a real contribution to keeping your pet healthy!

Made in Austria

Our products are manufactured with much love and care in our factory in Hausmannstätten, in the heart of beautiful Styria.

For the love to our pets

The mark V-POINT® stands for supplementary feed for horses and dogs at the highest level.

“Support in a natural way!”

Based on this premise, we have developed a supplementary feed that, with concentrated herbal power and the power of algae, can optimally and 100% naturally support your darling in health areas. This includes our highly effective supporters “Premium Herbal powders “ and our “Premium Vitties” who have favourited reward snacks with a big PLUS.

For our extremely high quality products are exclusively the best ingredients in controlled quality used. All herbs are of pharmacopoeia quality. Most of the Premium Vitties are grain-free or gluten-free and all are vegan (with the exception of the “GRÜNLIPP” variety). Most varieties are also starch-reduced and hypoallergenic, making them perfect for allergy sufferers!

With V-POINT® you are making a real contribution to keeping your pet healthy!

Made in Austria

Our products are manufactured with much love and care in our factory in Hausmannstätten, in the heart of beautiful Styria.

THERE IS MORE IN IT

Our specially developed production method for our Premium Vitties makes it possible for the first time to get not only minerals, quantity and trace elements but also most vitamins in a natural way in our snacks!

Special infrared technology

In our specially developed drying system, the vitties are gently dried at the lowest possible temperatures using medium-wave carbon infrared radiation. In contrast to conventional baking processes, where hot air is used to heat from the outside to the inside, our process dries from the inside out by causing the molecules inside the Vitties to vibrate. This means that the natural ingredients are much better preserved in the product and the natural shelf life is improved.

A contribution to the environment

Additionally we protect the environment with this method! Due to the significantly lower power consumption of our system, we can save about 1 ton of CO2 per month.

Verena Frühwirth,
Lifeblood & Founder of V-POINT

HOW IT ALL BEGAN …

“It all started with my senior horse “Goron” who is also the advertising face for V-POINT® today. In recent years, Goron has worked out all sorts of aches and pains that a horse can only have. We have gone through everything from faecal water, mallow and thrush to bronchitis and severe arthrosis. Every time we were prescribed strong chemical remedies by the veterinarian, – don’t get it wrong, often it is necessary and unavoidable to fall back on conventional medicine and its chemical remedies – but even for aftercare there were then mostly only conventional products – I thought to myself “why not work with herbs to support the treatments”…
And so it all began…… The first herbal mixtures and the first treats were created. Of course Goron was always my guinea pig. As soon as he “hatched” something, a new mixture was created and tried out on him. Already the first recipes worked wonders! With many years of experience, we have developed V-POINT®, a range of highly effective food supplements – herbal powders in combination with reward snacks – each of which contains valuable herbs or algae – Goron is now supplied with our herbs and snacks all year round. And since then we have been doing really well. He loves the herbs and especially the snacks. And the best thing is, I don’t have a bad conscience if I spoil him more than usual – which I probably do every day anyway :)”